We design climate tech experiences that customers can’t resist
If your offering depends on customers understanding, trusting, and actively engaging with it, don't leave that to luck. We partner with you to create success by design.
Eliminate adoption barriers
Ignite and accelerate customer adoption of a climate tech product, service, initiative, or program.
Nudge customer behavior
Make your offering easy, obvious, and satisfying, creating desired customer habits.
Unlock
latent opportunities
Discover hidden opportunities to increase your offering's value to customers or improve product-market fit.
We drive results for impact
We've accelerated adoption, nudged customer behavior, and unlocked latent opportunities for 20+ new technologies, services, and experiences. Our results speak for themselves.
1B
transactions in 3 years
40%
SaaS growth resulting from increased adoption
50%
reduced product onboarding time + improved user experience
65%
higher payment rate
42%
fewer inbound support calls
160%
reduced employee turnover
How we create irresistible experiences
Climate change is a human behavior challenge. We help your product, service, or program drive climate-positive behavior through human-centered strategy, empathy research, design, and behavior science.
1
Experience Strategy
Common adoption barrier
Poor alignment between an organization's goals, customer needs, and the product or service experience often results in poor problem-solution fit.
How we solve it
We help you identify critical user touchpoints, craft experiences that reduce friction, and align the entire team around a shared vision for success, ensuring your offering is desirable, compelling, and easy to adopt.
2
Empathy Research & Customer Discovery
Common adoption barrier
What people say about their needs, wants, and behaviors is rarely the full story. If your offering was developed based on what your target customers told you they wanted, it's likely missing key features required for strong adoption.
How we solve it
Empathy research gets you closer to your audience by uncovering their lived experiences, motivations, and challenges – i.e. what they actually do, need, and want, so your offering can truly resonate with the people it's meant to serve.
3
Product, Service, and Behavior Design
Common adoption barrier
Behavioral, experiential, cultural, or systemic barriers can create drag on adoption. When they do, great products and services fail to gain traction or achieve product-market fit.
How we solve it
By combining behavioral science with human-centered design, we design barrier-busting product and service experiences that work with human behavior rather than against it.
Where customer behavior makes or breaks your success, we make it work
Customer behavior, end-user interaction, and complex user decision-making can sometimes play a critical role in product, initiative, or program impact. When it does, we can help.
Mindset or behavior change
Do your customers or stakeholders need to fundamentally shift how they think, act, or make decisions? We unlock the psychology of change, creating interventions that make new behaviors feel not just possible, but natural and desirable.
Complex interactions
Do your users or stakeholders need to navigate multiple touchpoints, intricate user journeys, or a significant human-system interface? We design intuitive pathways that transform complexity into clarity, turning potential friction points into seamless, engaging experiences.
New way of doing things
Does your success rely on customers' understanding, training, or continuous interaction? We transform user onboarding from a challenge into an opportunity, designing intuitive learning paths that build confidence, competence, and long-term commitment.
Who we work with
If you're ready to create engaging human experiences and accelerate climate tech adoption, we'd love to work with you.
Climate tech companies
who are
-
startup series A to corporate
-
B2B, B2B2C, and B2C
-
building SaaS or service offerings
-
productizing core technologies
-
experiencing poor adoption
-
embarking on a product– or market–changing pivot
and want to
-
​stop burning cash and runway while adoption rates stagnate
-
accelerate adoption and reduce adoption barriers
-
achieve problem–solution fit
-
improve product–market fit
-
drive sustained adoption
-
improve collaboration productivity
Climate nonprofits
who are
-
writing or refining grants
-
designing or implementing climate-related programs
and want to
-
maximize impact
-
make outsized impact
-
reduce people-related program implementation barriers
-
embed human psychology and design principles into grant proposals
-
improve collaboration productivity
Governments and municipalities
who are
-
designing or implementing programs and services that encourage efficiency, reduce energy use, or deploy renewable energy
and want to
-
maximize impact
-
accelerate successful implementation
-
reduce barriers to participation or adoption
-
improve collaboration productivity
About
Sara Conklin, Founder and Principal, is a trusted experience innovation leader who creates irresistible clean tech experiences. She brings 2 decades of experience increasing and accelerating adoption of products, services, and technologies worth $billions. She’s a master at uncovering the human context of new technology introduction, illuminating cultural, social, emotional, and functional friction against adoption, and eliminating the friction through world-class experience strategy.
Sara is also a culture-transformation executive who incepted and led a 7-time-award-winning culture change program across 4,000 employees. Under Sara's leadership, organizational culture moved from technology- and business-centric to human-centric, credited with increasing revenue, customer satisfaction, and employee engagement, as well as decreasing operational costs.
As a champion for humans' ability to thrive on our one and only planet, Sara now applies her superpowers to climate and sustainability at Acceladopt Green.
Get in Touch
Amherst, NH 03031